Fax Marketing Pioneers
mycitydaily is owned and operated by ETech Marketing. Fax Daily began circulation in Indianapolis in July 1993. Fax Daily publisher, John Mayhill, has been involved in Indianapolis area publishing for more than 20 years. He was the founding publisher of Indianapolis Monthly, the Indianapolis Business Journal (IBJ), Cash Book Magazine, Indianapolis Weekly Update, the Indianapolis Register and Senior Times.
Fax Daily changed its name to mycitydaily in August, 2006, and is faxed and now emailed each night during the week and is ready to read the next morning, providing daily consumer specials and coupons from local merchants.
The free fax and email newspaper is designed to be fun, featuring a daily opinion poll, reader views, joke du jour, daily quote, and sign of the times, which are faxed in by readers who receive a prize and a by-line for their published information. mycitydaily is a quick, two-minute read from start to finish so if an advertiser promotes something the readers want and/or need, our readership acts on it swiftly.
mycitydaily.com Website
In addition to the fax and email editions of mycitydaily, you can find all the information you want and need on your favorite city at mycitydaily.com....local news, weather, sports, blogs, plus all the entertainment happenings.
If you are looking for an apartment, auto, employment, a home, places to eat, and places to travel, then look no further than mycitydaily.com.
If you are looking for all the money-saving offers, coupons, and specials from local merchants, mycitydaily.com gives you all the latest savings without the frustration of wading through all the print media trying to find what you want.
Untapped Business Market
Break away from the crowd with fax and email advertising. People are bombarded with direct mailers and stacks of newspapers and magazines at home. Widespread use of fax, email, and web technologies has presented the opportunity to reach the previously untapped market of the workplace. We primarily reach consumers at work where they respond daily to ads for cellular phones, office supplies, dry cleaning, child care, lunch, oil changes, dog training… the list goes on and on. 70% of all businesses in any city have the ability to send and receive faxes and emails. 80% of those businesses welcome mycitydaily and average 10 readers at every fax and email location. A market with 20,000 fax
locations yields 200,000 daily readers. With fax and email advertising you can reach consumers as well as businesses with the same ad.
Interactive Format
Essentially, mycitydaily is written by our readers. Readers respond to the daily opinion poll and fax and email in jokes, quotes, and signs of the time. This also establishes reader loyalty as readers check every day to see if they were published. By riding along with our editorial, your ad is welcomed and passed along to co-workers. The readers tell each other the jokes, discuss the opinion debates and just naturally talk about the advertisers too. Many times an advertiser gets an order from a co-worker of a reader who recommended the product or service by seeing it in mycitydaily.
Long Shelf Life
Our editorial keeps your ad “alive” longer. Many people automatically throw away flyers and similar marketing pieces. By teaming up with our popular editorial features, you will keep your ad in your prospects hands longer.
Wide Demographic Appeal
Humor and current issues covered in our Daily Opinion Poll appeal to a wide variety of people of all ages, incomes and backgrounds.
Zoned Marketing
Any market exceeding 1,000 fax and email number/address locations is divided into logical geographic zones. These zones allow an advertiser to target their ad to a specific desired area.
Front Page Visibility
You’re always on the front page*! You won’t be buried at the end of a lengthy publication. We average 3 to 7 ads in each issue, so your ad will stand out.
Timely
mycitydaily offers timely daily access for advertisers who want to do an ad blitz for an event or keep a constant weekly presence. Our readers have shown that they respond immediately to a strong offer or coupon. Just put a coupon in their hand in the morning, and they will probably redeem it that day.
Penny Pinching Pricing
mycitydaily enjoys the lowest cost per business location in print advertising. Pricing ranges from 1¢ to 12¢ per business fax and email location. The lower entry cost of your ads greatly enhances your return on investment. Quantity discounts are available for all advertisers and are based on the amount spent each year.
Quality Ad Design
We pride ourselves in creating truly unique display ads that get results! Each customer is assigned an experienced account manager whose goal is to produce a successful ad campaign that gets results. All charges for ad design are included in the display ad price. This could save hundreds of dollars for graphic design assistance.
Exclusivity vs. Junk Mail
Unlike other print media such as newspapers, magazines, phone directories, co-op mailers and flyers which are all delivered to the home, mycitydaily is delivered to the workplace. Your ad won’t have to compete with all of your competitors either. Our “Daily Exclusivity Policy” is whenever possible not to run competing ads on the same day in the same zone. |
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